You know when you see the cutest kitten ever and something inside you breaks? It hurts and all you want is to chew its little paws, nibbles its ears and just cry at the same time?

You’re not alone.

Yep. There is a scientific reason why grandma had to pinch your cheek every single time you met as a kid. And maybe why she stopped too…

The more adorable, the more it triggers your dark sides. The phenomenon is named cute aggression. It’s a thing, and it explains so much. Research has shown that aggression is the mind’s natural response when it’s overwhelmed with cuteness. Your mind experiences so much that your body doesn’t know what to do with all the sensations, and therefore it has to find ways to express it. At least that’s how I understand it.

If you think about it, there aren’t really any appropriate ways to let out extremely positive emotions. I mean, when that newborn nephew appears in you palms would you laugh? Scream? Be quiet? No. But what else is there really to do with all the things happening inside you? Cuteness overload indeed.

Maybe this can answer to why it feels so good to crush your bff’s ribs after not seeing him/her for long. Why crying when “too” happy. The body simply needs an outlet. It isn’t rational enough to stay quiet. What a relief, imagine what a boring world we would live in if it was.

Heard about Uber puppies? Collaborating with different animal welfare organisations, together they highlight the huge amount of puppies in need of new owners. Talk about branding! Even though one can debate whether ok to ever use living tiny creatures (<333) in communication.

But still, give me a puppy to cuddle and I’m yours. After crying a bit of course.




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