Just to revive an old favorite of mine, I give to you: Björn Hammarskjöld! Believe it or not, he’s a former chief doctor of pediatrics, has a bachelor’s degree in biochemistry and is also a member of some academy in Strömstad consisting of scholars engaged in research, education and information. *blablaba*

Anyway, he wrote a hilarious article in September, debating why the most rational thing to do is to eat meat. And lot’s of it.


I’m not saying everyone has to be a vegetarian (even though people eating less meet would make me kinda super happy), but his discussion consisted of how vegetarians need to eat 18 kg cucumber a day in order to get enough calories, and that they’d probably die for not getting enough nutrition anyway.

And since the cucumber is all a vegetarian will eat, one can tell how extremely foolish it would be to only eat vegan? Yes. He was actually being serious.

Let me give you some of the numbers supporting his thesis:

  • 0,35 kg meat and 0,25 kg butter uses 0,3 of the water from our fields and all the other water can circulate and won’t affect the resources
  • 18 kg cucumber demand artificial fertilizers and both phosphorus and fossil fuel

His end line was: Consequently, being a vegetarian is equally wasteful for both the earth’s resources as well as your own health. As a meat eater you save the resources and receive optimal health.


I’m a firm believer that education is the best tool against social science issues such as racism, anti-feminism and other problems that have their roots in bigotry, or more mildly put – simply never learnt how to reason about such questions and structures.

Therefore people like this scare me, how someone appearing so good on paper can say such stupid, yet in this case soooo funny, things. And it taught me a lesson to not think too much of well-educated peeps. As well as not too little about the one’s that are not.

Note to self: General knowledge no one needs uni for.


Read the article in Swedish here:


The word crazy is defined as a spectrum of behaviors characterized by certain abnormal mental or behavioral patterns (Wikipedia). Today it’s used more lightly such as noting the behavior of a, a) “crazy” girlfriend making demands b) people breaking norms or c) just, “he crazy”.

I recently traveled to New York with Linn. It was my very first visit to NY (if you don’t count the TV-series). It was quite fun, I actually knew stuff about the city than some of the people (friends) who lived there didn’t even recall. The Blue Note, Hello! How are you not familiar with it? I thank SATC, F.R.I.E.N.D.S, Seinfeld, Girls, Gossip Girl, Ugly Betty, How I met your mother and more, for all the New York knowledge I’ve gained over the years.

Anyhow. What I loved most about the city was that crazy people were out in the open and lived free, walking next to me on the streets. No one flinched or frowned when someone appeared abnormal. It was the opposite – welcomed. In Sweden, we can be a little crazy too. Buying a pair of ”fun” sunglasses or grooming a different kind of looking beard. I feel in a lot of situations misplaced. It’s too normal to handle. But I have to admit, the Swedish culture affects even me sometimes and the NY spirit got me wondering who I would be in a more diverse environment. I want the world to be set free from the fear of being judge and letting people do whatever they feel like.

In my business (advertising) I believe you have to be crazy to survive. A normal person won’t endure in the long run. And a normal person won’t change status quo. One of the most famous adverts in history is Apples ”Here’s to the crazy ones – think different” (1997, TBWA/CHIAT/DAY). The ad gets me inspired to let my thoughts and personality free. To not be afraid to stand out the crowd.

People who stand out won’t always be liked, but as Apple puts it, you won’t be ignored. So, embrace your craziness! The world would be a lot more fun if we aren’t all alike. And we would definitely have memorable, fun lives.


Apple, Here’s to the crazy ones – think different


Me and my friends quite often talk about intimacy. And how the touch such of someone stroking your arm when walking by, playing with each others hands etc, should be part of our every day actions. And not only what we (yes it’s typically Swedes…) do instead of shaking hands.

I got curious about this nearness mania of ours. Of course it’s probably a good thing but can it become too much? Weird? An obsession maybe?

Stalking the behaviour led me to the hormone Oxytocin. It’s released from positive, physical touch and most often discussed when talking about either motherhood or sex. A fun thing is that it can be released when swimming too! Fantastic huh. Another reason to love summer mmm.

The hormone reduces pain, decreases stress and anxiety and even increases the ability to follow social norms. Plus many more things. Sounds like the best medicin for pretty much anything. So, is anyone doing a business out of this?

Of course! There is an entire industry specialized in providing cuddle partners and they use the same arguments for buying the service as the benefits of Oxytocin. One example is the company “The Snuggle Buddies” where the clients sign a contract agreeing to that no sexual activity is permitted during a snuggle session. And thereafter it’s time to cuddle. From ca 80 dollars/hour. Cool.

On another scientific level, there is the psychology professor James Coan who studies what physical connections and relations do to the brain. A revelation last summer was that when we are among others the energy our brain focuses on solving problems decreases dramatically. Being in a group signals that it’s safe and that the brain can chill. Yep, herd animals indeed.

This speaks against earlier studies that say the brain is least active when alone, without stimuli. I like Coan’s one better. Even though I believe it depends on the individual too.

The closer relationship you have to the person, the more effective. But Oxytocin is released regardless. Lucky for me I sometimes get to borrow this guy to cuddle. Works as good as a human. Promise!


Fun fact, too much Oxytocin can lead to water poisoning and salt shortage. Beware cuddlers!