This is my year in review, translated from originally published at Attitude for life.
2016 has left many footprints in history. Footprints of words ending with the suffix -ism. Populism, Terrorism and sexism to name a few. This makes me feel that the world strive backwards. But there are also positive movements and people who do good things for the world and I choose to remember the year based on the things that give hope for the future. As Martin Luther King, Jr., said, “We must accept finite disappointment, but never lose infinite hope.”
I will remember the many strong women from 2016. First Beyonce who released Lemonade (When Life Gives you Lemons /… /). She highlights feminism and a view of life impacted by everything from infidelity and breakups and racism. Again, words ending with the suffix -ism. Speaking of feminism, I will also remember Emma Watson, who hidden 100 copies of Maya Angelou’s book, Mom & Me & Mom, on the London Underground to spread the message of her new feminist book club (a UN project) where this book was a recommendation from the club. From Sweden, I remember the cool Zara Larsson. Her epic EM-song, that she topped the global youtube list with the music video “It ain’t my fault”, MTV awards and generally her attitude. She does what everyone should strive to do, which is to believe in yourself and stand up for your opinions no matter what others say.
For my own part, the year 2016, in addition to everything that happened in the outside world, have been relatively eventful. Change has been a motto. Only a year ago I was deprived and in shock that I did not remember what I had done in 2015. Some travel and what I saw on social media was what I could remember, while the rest was a black hole. A never-ending treadmill that had spun and mixed up the days into one big mess. Thus, I started the year with the being tired of the everyday life and with a yearning for more excitement in my life. January 1st, I went out and bought a 5-year diary. No more days would be forgotten and they would instead be filled with value-creating events and my thoughts. And now, 365 days later, I know both what I have done and felt every day.
What has happened in 2016? I have started this planning blog, Just Wow, with my friend Linn. In which I dare to write things I feel and think based on my profession, mixed with myself. After an insightful journey to New York, I resigned from my job, not knowing what I would do instead. For this, I thank Fat White Family and my friends at Droga5. They made me realise that I wanted something different.
Then I started my own company, Madness Strategy, worked myself, I have learned about VAT and taxes (thanks, Dooer), and the importance of a good conversation over a coffee. At the moment I am starting a new company and brand along with three other awesome girls where we will challenge the Swedes norms and behaviours in an important sustainability issue (launch Q1 / Q2 2017). And the year now ended with becoming employed again. A change from the feeling that “alone is strong” to not being able to say no. What I said yes to was a culture, more than it actually was for an agency that does amazing things and has great customers (although this was also true). A culture that is open, honest, modern, even progressive and kind  Thanks for letting me in!
2016 has been a strengthening year on a personal level. To leave an everyday living that is secure and “works” for a future that is uncertain and unpredictable has given me endorphins, joy and energy. I felt strong and brave and it is with those feelings I will start the year 2017.
2017, hi!


It’s Thursday at 22.24 O’clock and I’m standing in the cold outside a street kiosk waiting for my vegetarian hamburger. I look around the street for people, not anyone I know, just people. The otherwise busy street Rörstrandsgatan in Stockholm is completely empty. It’s just me and the man behind the kiosk walls making my dinner. I’ve just come home from an after work at Laika with my college and friend Linn and her friend Alexander. We drank beers and talked about work, life and other things. This particular nice event was the reason for my burger situation. I was starving since a beer diet sound good in theory but in reality, it’s working the opposite ways – you get even more hungry. Not on the first two beers, about then life is good. But on the third you start to crave something to actually chew on.

After a couple of minutes outside the kiosk, I get my food and I start walking towards my apartment. I hold the burger close to my body and constantly look around me. What if somebody sees me? Buying junk food on a Thursday night all alone, what a shame! As I start running the final stretch to my apartment (half the reason is that I’m ridiculous hungry, half the reason is to come home to a safe non-judgemental place) I’m starting to reflect on my weird behaviour. Why I’m I ashamed to buy a veggie burger when I hadn’t eaten since lunch? I would be crazy not to buy it! When it comes to it, I reckon that I have always been ashamed when I have been eating food late at night. I ask myself why?

We have all been hit by the desire to be perfect and together. A together person doesn’t eat junk food in the middle of the night or binge watch Friends for the hundredth time. A together person has healthy food in the refrigerator and definitely watches something new that nourishes them and make them grow as a person. I guess buying junk food alone late at night goes against my image of the together person I want to be (or used to).

I have in my adult years let go of being perfect and all that stuff you were worried about in your youth. But sometimes the traits of the image still live inside me, hence the burger shame. The next time I’m gonna try to eat it proudly on the streets, facing my fears. And yes, I’m at my about hundredth rerun of Friends still being amused.


joey giphy