In a world of snaps, pins and likes the craving for ”real things” increases.

Looking at myself, when I get a real postcard my heart flutter, it feels good to know someone went out for a stamp just for me and took the time to write on paper when it could easily be written as a text.

The getting-post-scenario doesn’t happen very often. There might be something in the mail from my parents around Christmas or when a wedding is happening. So to get real things in your mailbox, to touch and feel, you have to do something about it yourself. As the saying is, if Mohammed won’t come to the mountain…

A rising trend is to subscribe to different things. We have the classics such as magazines, newspapers, and nowadays conceptualised food. But there is a new wave of more lifestyle products you can get delivered to you door. Makeup (Glossy Box), short stories (Novellix which I love) and, this is my favourite, Japanese candy! Once a month you get to experience Japan through candy, how brilliant isn’t that!

These services make the coming home from work a little more fun, and it can also help not only us with a craving for things to touch but also people with crazy busy schedules. I have heard about that ”life-puzzle”, but for me, it’s more of a life-game. Every move you make takes you to new places*.


Skärmavbild 2016-06-15 kl. 10.16.09

*thinking of making a move on the original subscription at Japan Crate, excited!



Just to revive an old favorite of mine, I give to you: Björn Hammarskjöld! Believe it or not, he’s a former chief doctor of pediatrics, has a bachelor’s degree in biochemistry and is also a member of some academy in Strömstad consisting of scholars engaged in research, education and information. *blablaba*

Anyway, he wrote a hilarious article in September, debating why the most rational thing to do is to eat meat. And lot’s of it.


I’m not saying everyone has to be a vegetarian (even though people eating less meet would make me kinda super happy), but his discussion consisted of how vegetarians need to eat 18 kg cucumber a day in order to get enough calories, and that they’d probably die for not getting enough nutrition anyway.

And since the cucumber is all a vegetarian will eat, one can tell how extremely foolish it would be to only eat vegan? Yes. He was actually being serious.

Let me give you some of the numbers supporting his thesis:

  • 0,35 kg meat and 0,25 kg butter uses 0,3 of the water from our fields and all the other water can circulate and won’t affect the resources
  • 18 kg cucumber demand artificial fertilizers and both phosphorus and fossil fuel

His end line was: Consequently, being a vegetarian is equally wasteful for both the earth’s resources as well as your own health. As a meat eater you save the resources and receive optimal health.


I’m a firm believer that education is the best tool against social science issues such as racism, anti-feminism and other problems that have their roots in bigotry, or more mildly put – simply never learnt how to reason about such questions and structures.

Therefore people like this scare me, how someone appearing so good on paper can say such stupid, yet in this case soooo funny, things. And it taught me a lesson to not think too much of well-educated peeps. As well as not too little about the one’s that are not.

Note to self: General knowledge no one needs uni for.


Read the article in Swedish here:


Talk with Sara Hasselqvist, Beckmans College Of Design
Sara is a first-year student at Beckmans design program and has the last month created new products out of recycled clothes for Fashion Transformation Day hosted by H&M. Yesterday at brunch between pancakes and mimosas I took the opportunity to pick her brain on the subject of sustainability and recycling.

Sara Hasselqvist

What are your thoughts about the project?
Well, I just think it’s amazing that it happens. H&M is such a large brand and has the opportunity to reach out to so many people with this message which is incredible.

Has your own lifestyle changed or been affected by this?
No, not really. This is something that has been close to my heart for such a long time. For me sustainability aspects are old. But I think it´s new for other people to think along these lines.

I have had the benefit of growing up with these ideas from the start. Westerns are privileged in many ways and having sustainability as one of our core values is one of the things we benefit. This was clear at Beckmans; as a homogeneous group of people with similar backgrounds the topic didn’t spur any debates since thinking from a sustainable point of view comes naturally to all of us. As a group, we don’t really represent the society.

(Alma Yttergren, a sports journalist, jumps into the conversation)

You mention that you are a homogeneous group of people at Beckmans, in what way will this influence fashion and design of the future? (Alma asked)
I believe the future will have an increased focus on sustainability such as choice of materials and techniques. It’s important that future designers take this responsibility.

This is something I struggle with a lot. We designers are to create new products with the aim to sell (of course) but from the sustainability aspect, to influence people to buy “new” is not a good economy for the planet. We have to unite social and environmental aspects as well as economic viability when making new products. There are big shoes to fill.

Back to the project, the weirdest item in it?
A frog costume in fleece material that we sewed pears out of! But mostly it was socks and underwear. We cut and sewed from the garments as they were, we didn’t for example dyed or coloured anything since it is environmentally unfriendly.

At last, do you have any private recycling tips?
Tradera and Blocket! (Maria Claesson calls out over the table)

(Sara) I never buy clothes to buy “new” clothes, I love the clothes I have. My boyfriend asked me the other day who I would save in a fire, him or the wardrobe? (hahaha) and I couldn’t choose. My best tip is to buy clothes that you really love!

Thanks a lot, Sara, really inspiring! Now I know what I’m gonna dedicate my Sunday to – clear out my wardrobe separating my loved once from the others. And to see what kind of recycling project they can become a part of!



Photo cred: Maria Claesson


When meeting your peers sorting glass and plastics at the recycle centre, you feel connected with each other. We all believe in recycling for a better world. Prior the walk to the recycling centre, it feels like a duty. Boring. But afterwards, I fly high on the streets feeling like a superhero! I care about the earth and I’m making it better!

I know for a fact that it isn’t just me who gets these rushes when recycling or doing good. As Joey in Friends puts it “There are no selfless good deeds”. The reason behind the rush of doing good, also called altruism, is explained by our amazing brain. By the way (to be correct) the definition of altruism is actually more about “people caring about other people” but hey, isn’t the planet a kind of friend aka a person? Anyway, there is a phenomenon called “Helpers high” which is the effect produced by our brain when doing good. The brain releases endorphins (feeling of happiness) which explains why I almost flit back from the recycling centre, feeling invincible.

In my opinion, this is a good thing. To be selfish and do stuff only for yourself is natural and human. But knowing that you can get the same rush from recycling your old wardrobe as you get when running a mile is amazing! Doctors are already recommending exercise as a part of recovery for different kinds of health issues, for example depression. And I say – add recycling and good deeds to that recommendation. Call it “Recycle therapy” (patent pending) if you may. There is science that indicates that volunteers live longer than “non-volunteers”, but I think the research in this area is in its embryo so I stop at that note. But that’s just incredible, to live a longer healthier life by helping others (and our beautiful earth) is a real win-win situation.

I have gathered some cool recycling projects to be inspired by for future recycle therapy sessions.

Wow #1 Pistol Lake makes sports wear out of eucalyptus and water bottles. Great way to recycle and it must smell awesome!

Wow #2 Liam – the recycling iPhone robot who dismantles your iPhone into all its different pieces and materials for recycling purposes.

Wow #3 At last, I have to mention H&M world recycle week. You can have a lot of opinions about H&M but creds for making the whole world talk about such an important subject. Looking forward to seeing what the students of Beckmans create for their pop-up store Remake since my awesome creative friend Sara is a part of the project.



Be selfish and save the world!


Skärmavbild 2016-04-02 kl. 14.07.48Cred:

I love to solve problems, and I also love beers. So when I came over this Danish beer “The problem solver” I was happy as a lark! Based on science research it claims to make you more creative when drinking it. Why? Sometimes we have a hard time letting everything and everyone around us go, which makes it more difficult for us to concentrate on a specific task. But with a sip of a thirst quenching beer makes us more relaxed and, therefore, abler to focus on the task to be solved. However, one can not drink any amount of beer. The creators of the beer have a nice way telling us by marking a line on the bottle on how much you can drink based on gender and weight. Maybe not the beer for a first date but surely when burning the midnight oil at the office.

I assure you that we will see more of this trend, to accomplish a different kind of state of mind and mood by what we eat and drink. Looking forward to more creative outtakes.