Talk with Sara Hasselqvist, Beckmans College Of Design
Sara is a first-year student at Beckmans design program and has the last month created new products out of recycled clothes for Fashion Transformation Day hosted by H&M. Yesterday at brunch between pancakes and mimosas I took the opportunity to pick her brain on the subject of sustainability and recycling.

Sara Hasselqvist

What are your thoughts about the project?
Well, I just think it’s amazing that it happens. H&M is such a large brand and has the opportunity to reach out to so many people with this message which is incredible.

Has your own lifestyle changed or been affected by this?
No, not really. This is something that has been close to my heart for such a long time. For me sustainability aspects are old. But I think it´s new for other people to think along these lines.

I have had the benefit of growing up with these ideas from the start. Westerns are privileged in many ways and having sustainability as one of our core values is one of the things we benefit. This was clear at Beckmans; as a homogeneous group of people with similar backgrounds the topic didn’t spur any debates since thinking from a sustainable point of view comes naturally to all of us. As a group, we don’t really represent the society.

(Alma Yttergren, a sports journalist, jumps into the conversation)

You mention that you are a homogeneous group of people at Beckmans, in what way will this influence fashion and design of the future? (Alma asked)
I believe the future will have an increased focus on sustainability such as choice of materials and techniques. It’s important that future designers take this responsibility.

This is something I struggle with a lot. We designers are to create new products with the aim to sell (of course) but from the sustainability aspect, to influence people to buy “new” is not a good economy for the planet. We have to unite social and environmental aspects as well as economic viability when making new products. There are big shoes to fill.

Back to the project, the weirdest item in it?
A frog costume in fleece material that we sewed pears out of! But mostly it was socks and underwear. We cut and sewed from the garments as they were, we didn’t for example dyed or coloured anything since it is environmentally unfriendly.

At last, do you have any private recycling tips?
Tradera and Blocket! (Maria Claesson calls out over the table)

(Sara) I never buy clothes to buy “new” clothes, I love the clothes I have. My boyfriend asked me the other day who I would save in a fire, him or the wardrobe? (hahaha) and I couldn’t choose. My best tip is to buy clothes that you really love!

Thanks a lot, Sara, really inspiring! Now I know what I’m gonna dedicate my Sunday to – clear out my wardrobe separating my loved once from the others. And to see what kind of recycling project they can become a part of!



Photo cred: Maria Claesson