Around Christmas, a lot of brands release their well produced and deep emotional Christmas adverts. The launch of the ads is like a little creative Christmas eve of its own for us advertisers. A lot of the brands have reached the most desired goals of all with their Christmas adverts – fame! Les Binet refers to adverts being famous when people do spoofs of them in his 10 principles of effectiveness (great read). And of course, there where a viral video of one of Binet’s own work of art for John Lewis: a student got the world’s eyes on his school work naming it the ”John Lewis Christmas Advert 2016”. This wasn’t his goal but it could have been a clever tactic to get attention since the world holds its breath in anticipation for it each year.

A common factor of many of the Christmas adverts is that they are deeply emotional. Just now as I watched the Spanish Lottery film of 2016 at a café at Södermalm, I burst into tears, and got a questionable eye from Linn next to me? Well, it was such a sweet story okay!

I have collected the famous ones, and some of their previous year’s episodes, for you to watch to get a good cry before the holidays.



Anuncio Loteria de Navidad 2016 – La historia de Carmina

Anuncio Loteria de Navidad 2016 – La historia de Justino

John Lewis Christmas Advert 2016 #BusterTheboxer

John Lewis Christmas Advert 2015 #ManOnTheMoon

John Lewis Christmas Advert 2014 #MontyThePenguin

Sainsbury’s Christmas Advert 2016 – The Greatest Gift

Sainsbury’s Christmas Advert 2015 – Mog’s Christmas Calamity

Sainsbury’s Christmas Advert 2014 – The Royal British Legion

Heathrow Airport Christmas Ad 2016

Apple – Frankie’s Holiday


H&M – Come Together directed by Wes Andersson (no sob fest, but oh so beautiful and sweet)